Online Focus Groups
Itracks’ patented Online Focus Groups let you expand your research potential without losing the human touch. Direct, honest responses mean deeper learning that you translate into actionable information for your clients. Structured like a face to face focus group, with one way mirror and observer room, Itracks’ provides live technical support, moderator training and easy-to-use software features that allow for seamless moderator interaction with respondents and observers.


Bulletin Board Focus Groups
Bulletin Board Focus Groups are uniquely designed for market research on the Web. Here a focus group discussion occurs over an extended time frame allowing for highly involved discussions. Over the course of the research, you will notice lengthy, thoughtful replies. Respondents have time to compose their answers and you have time to probe for more information. Capture busy professionals or hard to reach demographics in a forum that allows people to login at their own convenience.
 

About Itracks
Itracks delivers quality data collection to professional market researchers by using advanced online methods and proprietary software. Itracks holds the US patent for online focus groups and also offers web surveys, bulletin board focus groups, web-enabled CATI and website usability testing. Founded in 1996, Itracks is committed to client service and offers a range of support services, such as focus group recruiting, technical support and moderator referral.

Itracks’ success and stability is driven by an employee-friendly corporate philosophy. The online data collection solutions are backed by a team of experts that take pride in their work and the company. This translates into a level of client service and software development that is shaping the future of online market research.

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