Online qualitative research began in 1995 and Itracks was an early pioneer. Since then, Itracks became a world leader by immersing themselves in the world of qualitative research and delivering tools designed specifically for the moderator. No one has more experience hosting and supporting online qualitative research than Itracks. SurvAid has represented Itracks in Europe since 2004.
Online Focus Groups
Itracks’ patented Online Focus Groups let you expand your research potential without losing the human touch. Direct, honest responses mean deeper learning that you translate into actionable information for your clients. Structured like a face to face focus group, with one way mirror and observer room, Itracks’ provides live technical support, moderator training and easy-to-use software features that allow for seamless moderator interaction with respondents and observers.
Online focus groups give you fast top level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly discern the heart of any issue.
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* Fast: Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs.Online Focus Groups are effective in a variety of settings.
* Honest: Capture the gut level reaction of your respondents while maintaining a personal rapport. Simultaneous typing eliminates the influencer affect, while common interest and moderator skill builds the group dynamic.
* International: Conduct multi-location groups in one evening or recruit respondents that cut across geographic boundaries. Multi-language capabilities opens up new markets for you while less travel means cost savings and more time for projects.
* Ad testing: Whether you want direction at the storyboard stage or are looking to refine the final product, online groups provide a quick market check at any stage of ad creation.
* Website testing: Find out how people feel about a new site design while they’re in their home or office environments. Interject market tests at critical stages in the design process.
* Sensitive topics: With no fear of personal identification, online respondents feel freer to discuss the most private aspects of their lives.
* Low incidence populations: Bring together medical specialists, millionaires, or master poker players. Online methods let you overcome geographic restrictions.
* Web savvy users: Youth have their own way of communicating online. Tap into the instant chat generation, who make MySpace their home and YouTube their hobby.
Bulletin Board Focus Groups are uniquely designed for market research on the Web. A bulletin board focus group discussion occurs over an extended time frame allowing for highly involved discussions. Over the course of the research, you will notice lengthy, thoughtful replies. Respondents have time to compose their answers and you have time to probe for more information. Capture busy professionals or hard to reach demographics in a forum that allows people to login at their own convenience.
Bulletin Board Focus Groups give you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology.
Bulletin Boards are highly involved discussions that unfold over extended time frames. Participants love the convenience and your clients will love the depth of information.
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* Greater Insight: Participants share their thoughts with great clarity and depth in bulletin boards, offering an unexpected level of understanding. You always get more than you bargained for.
* Overcome Geography: Conduct comparative boards within separate regions or cut across geographic boundaries and bring far flung respondents together. Recruit based on the factors most important to your study, whether that’s demographic, psychographic or geographic.
* Connect at their convenience: Participants login at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group.
Bulletin Boards Offer Ultimate Flexibility. Take advantage of the flexibility to precisely structure your study to best meet your objectives and capture the imagination of your respondents.
* Diaries: Booked for weeks or months at a time, bulletin board diaries capture ever-evolving consumer commentary.
* Product tests: Incorporate real product testing by mailing product samples or having respondents shop and then comment on their experiences with the item.
* Multi Method: Move targeted respondents seamlessly from an online survey to a bulletin board to capture the depth of insight as well as the statistical reliability.
* Media: Use the whiteboard to display a website, advertising, video or any media you need feedback on.
* Multi Mode: Engage people in one-on-one interviews, and then bring them back to the group discussion.
* Profile Pages: Enables participants to learn about each other by sharing their favorite music, podcasts, books, and more.
* User Upload: Participants can be in the drivers seat by uploading media relevant to the study they are participating in.
* Breakout Groups: Just like in focus groups, moderators can divide participants into smaller groups for more intense discussions. Divide by geographic location, gender, or anyway you wish.
iMarkit
iMarkIt is an innovative concept testing tool that enlivens the respondent experience and provides rich visual feedback for the research buyer. iMarkIt lets respondents mark up ads, web pages, direct mail and packaging concepts and logos with visual images and text.
When You Need Answers
iMarkIt provides your clients creative, visual feedback from their consumers while offering your respondents a way to co-create elements of their favorite brands.
*Create: iMarkit lets both qualitative participants and survey respondents mark up video, website, images and text with emoticons, arrows, colors, and text boxes.
*Communicate: Researchers can highlight key findings for their client with visuals created by the respondent themselves.
*Connect: Connect your clients with their consumers for an insightful look at how consumers would recreate or influence their favourite brands.
How Does iMarkIt Work?
It's simple for you and fun for your respondents.
*Book it: iMarkIt integrates with Itracks' patented online focus group and bulletin board facilities as well as our online surveys. Just book iMarkIt when discussing your project specifications with your Itracks' project team.
*Launch it: iMarkIt launches from the whiteboard of the online qualitative facilities or within a survey.
*Drag and drop: Respondents can drag and drop smiley faces on what they like, frowns on what they don't, lines to cross out text or arrows to point to specifics. All the while, respondents can add their text commentary explaining their rationale.
*Report it: Organize your iMarkIt visual reports thematically or by respondent to visually illustrate a point and support your recommendations.
